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Cases / PR for agribusiness

Project: communication program with the formation of reputation and public opinions.
 

Client: The company AMACO (American Machinery Company), 2008

Goals and Objectives:
• To increase the company level of publicity in the business environment, to convey the philosophy and advantages to the target audience.
• To develop a reputation of the company as a business leader and expert in the field of agriculture.
• To explain the difference between the concepts of "agribusiness" and "agriculture", to promote agribusiness as a priority sector of Ukrainian economy.
 

Solution:
• Intensive informing of target audience
• Organizing a series of press events involving state officials and NGOs
• PR-campaign in the media
• PR of the first person
In particular, events were attended by Minister of Agriculture of Ukraine, Deputy Minister of Economy of Ukraine, heads of agricultural holdings, managers of industrial organizations (UCAB, UAC).

Results:
• The informational base of positive reputation in the business environment was created (up to six months program in the media came out more than 900 significant editorial publications).
• The attention of state agencies, industry associations representatives and business environment in general was drawn to the areas of agribusiness and its prospects.
• The key terms were implemented, such as agrarian business, the profitability of agriculture, effective agrotechnological complex, and others.
• The image of the AMACO leader as one of the leading agro-market and agribusiness speakers was created.
 

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