Cases / Biological products - the future of agriculture in Ukraine

Project: press tour to the factory of agricultural enterprise "Niva" (Evpatoria, Crimea) - producer of biological products; participation in developing and conducting workshops for professionals of agro-market, consulting, information support of the event.

Client: Group of companies "Biona", a leading manufacturer of biological products for agriculture in Ukraine, 2010

Goals and objectives: To develop a program of workshops for professional agricultural market for agricultural enterprise "Niva". And at the same time - to organize a press tour of specialized journalists and business media.

Solutions and Results: A comprehensive program of activities was developed that successfully combined a networking, business and entertainment.

The main components of the program are:

• tour to the factory (laboratory, manufacturing, etc.)
• a press conference for media with factory managers,
• workshop for professionals (with the participation of leading scholars on the topic, as well as practicing farmers)
• communication during fourchette and banquet,
• excursion to outstanding historical places of Evpatoria.

Experts of Publicity Creating consulted the client and supported the event - with a visit to the region. The Agency has undertaken not only developing the program (where the particular tour itineraries were provided, timing, interiors, press pack, etc.), but also inviting journalists to a press tour.

Managers of Publicity Creating prepared speakers, accompanied journalists in the way, prepared the necessary information to the media, provided the holding of a press conference, photo etc.


The event actively promoted the formation of the positive reputation of "Biona", it has become a place to forge new contacts with potential partners. The press tour was attended by 15 representatives of mass media - specialized and business, national and regional. As the result - series of publications in the media came out that helped to spread information about advanced biotechnology products of TM BIONA and benefits of cooperation with the manufacturer.

In the center of attention is ethics
Publicity Creating continues the development of strategic documents
В центрі уваги — етика