The strategic communications company Publicity Creating adopted the "Provider of Stability" program for work with clients for 2022-2023. The name of the program reflects its essence - the agency actively helps clients to remain successful in new conditions, to respond to crises in a timely manner and to effectively develop their business and marketing communications in the difficult conditions that have developed in Ukraine after the beginning of the open large-scale aggression of the Russian Federation against our state. In particular, the program involves reviewing and updating the schemes and methods of promotion that developed before the war, with the aim of adapting them to new conditions, rethinking positioning, finalizing previously developed PR strategies and programs, creating relevant key messages and promptly conveying them to the main target audiences.