End-year Results for 2009 of the Publicity Creating Company

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News / about company / End-year Results for 2009 of the Publicity Creating Company

14 January 2010

Publicity Creating Сompany improved its business results in 2009.

In 2009 turnover of the company increased by 2.3 times compared to 2008 year.

During the 2009 Publicity Creating been implemented 28 projects and PR-campaigns in markets, such as: construction and building materials, consumables for printing, cosmetics, recruiting services, as well as tourism, food, soft drinks, non-governmental organizations.
During the year, Publicity Creating Company have realized a number of PR-projects for its clients - a traditional (eg, Fresh Idea Competition for journalists) and new. The latest are: the Green Card for Partner in the market of air-conditioning; Quality is the Most Important in the market of consumables. There was significant event – conference, held in Turkey, for Ukrainian dealers of Japanese corporations - DAIKIN.

Services provided to clients in 2009 are: complex communication campaigns in the field of PR and strategic communications; PR in trade-promo and corporate communications (including team-building); anti-crisis program; PR-audit. New technologies and services, for example in such areas as Internet PR and personal PR, were also involved in communication campaign.
Particular attention was paid to foundation of new partnerships, as well as support of the loyalty of existing partners.

Publicity Creating took part in several market research and became one of the founders of the new NGO - Ukrainian PR-Alliance.
Publicity Creating Company participated and provided support as the PR-partner in such significant events as: the Ukrainian Festival of Social Advertising; the Fifth PR-forum on the REX 2009 Exhibition; the Day of Marketing at the Construction and Architecture Exhibition and etc.

Specialists performed more than 30 presentations and made reports during various significant events. Publicity Creating Company confirmed the status of the information industry leader (leader of the Media Rating of Ukrainian PR-agencies’2009).

Summarizing, the CEO of the Publicity Creating Company - Valeriy Kureiko said, "The 2009 in general, was a challenge for the industry, but we were able to get practical benefits from the crisis - found new approaches and tools; expanded the list of clients. All communications campaigns for clients were implemented in full, and with high levels of efficiency. In 2009, we increased marketing activity, in particular - began to build a network of representatives throughout Ukraine, strengthened relationships with partners. Publicity Creating saved the entire staff, develop professional standards of service. Constant update of the range of services takes place, while the company focuses on key client audiences. To date, agreements with all major clients for 2010 were signed."

The plans for 2010: conduct a wide range of marketing activities, entering new market segments and further improvement of quality of provided services and structure of the company.

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