In February and early March 2013 it was held three events in the framework of  Publicity Creating marketing program – “Right on target!"

On February 15, General Director of Publicity Creating, Valeriy Kureiko, held a workshop for graduate students of the National University of Kyiv-Mohyla Academy (public relations department).

The subject of the practical training session was the integration of offline and online formats, as well as implementation of digital PR in the up-to-date communications. During the workshop the participants were engaged in the process of communication in the social networks and the most active student received a prize from Publicity Creating.

And on February 20, 2013 it was held an expert online conference in the press-studio “Segodnya Multimedia” in which the heads of Publicity Creating, Valery Kureiko and Ruslan Plis, took part.

In the course of the online conference it was received more than 30 questions from users of www.segodnya.ua . The questions mainly touched upon the impact of PR on the reputation of the companies and sales, particularly the use of PR in the social media, "black" and "white» PR, the differences between PR in politics and business.

The participants of the online conference also took interest in the most demanded PR-tools, size of PR-budgets, trends of the market development and career prospects in the field of public relations.

By the first hour the internet-conference held by Publicity Creating has been watched by more than 900 Internet users.

On March 1, Publicity Creating organized for its clients and partners a business seminar on: « Digital PR is an essential tool for PR-moving of the companies and brands”.

During the seminar it was presented 4 reports on the most pressing issues in terms of PR in the social networks, integration of offline and online formats while holding different PR-activities, the role of PR-agency and client in establishing a communication channel etc. The reports were followed by a lively discussion - participants told about the true-to-life situations that occurred in their companies, asked specific questions, the speakers shared the cases from their practice and gave recommendations.

The Business seminar was conducted interactively: the present audience - the marketing directors and marketing managers - had the opportunity to become familiar with the digital-PR show cases in the real time (online), which were implemented by Publicity Creating.

"These events were devoted to the 15th anniversary of Publicity Creating. This year we set goal to actively share our experiences that we had accumulated for such an impressive time of activity on the market and thus, similar events will be held and not just once, "- noted General Director of Publicity Creating, Valeriy Kureiko.