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News / cases / PR in the construction market: survey results
30 September 2019

Publicity Creating conducted a survey of representatives of the construction market

Publicity Creating conducted a survey of representatives of Ukrainian construction market companies. Representatives of more than 120 companies participated in the survey. The main questions of the questionnaire concerned the use of PR-tools in the complex of marketing communications, the volume of PR-budgets, the most effective PR-tools, as well as involvement of external structures in carrying out PR-activities.

According to the survey, most companies have used PR tools in their activity in the last year - 77% of respondents.

 Among the most effective, according to the respondents, the PR tools, in particular, were named: participation in exhibitions, organization of their own PR events, placement of PR materials (articles, news) in the media, corporate website, etc. The majority of respondents believe that the most effective are comprehensive PR campaigns.

 The most acceptable PR-budget for the period of 6-12 months, the majority of respondents (49%) named the budget in the range from 100 to 300 thousand UAH.

Regarding the involvement of specialized external structures in the development and implementation of integrated promotion programs, individual PR events or other activities, more than 60% of respondents from those who use PR tools in their activities practice a combined scheme (some work independently, and some entrust to external structures). Another 10% work exclusively with external entities in the PR industry, and 29% work exclusively on their own.

The construction market is one of the most important sectors of the economy that continues to develop. The results of the survey of construction market operators showed that PR-tools are used quite actively, including with the involvement of external specialized structures. However, individual activities and tactical steps should be replaced by complex programs (medium- and long-term), developed on the basis of a long-term strategy, ”said Ruslana Plis, Account Director of Publicity Creating.

We talked to Valeriy Kureyko of Publicity Creating about Strategic Communication and PR. This is what he said about it.
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