A new direction Studio of personal PR was recently opened in Publicity Creating Company. Services are intended for entrepreneurs, business owners, chiefs and Top-managers.

A new direction Studio of personal PR was recently opened in Publicity Creating Company. Services are intended for entrepreneurs, business owners, chiefs and Top-managers.

Ruslana Plis, Publicity Creating Managing Partner told about client’s working algorithm in such way.

"We start with audit. In other words, we investigate situation, specify client's goals, assess strengths and weaknesses, risks and opportunities and explore the target audience. Then we create an information model. Information model is a document, where the client positioning (character) and key messages, which would be translated to the target audience, are described. Also information model includes plan of text materials on the period (such as: releases, news, notes, articles, interview, etc.), subjects of events (they may be held either in offline form, for example press-briefing, or online form, such as online -conference, video-interview, etc.

Today personal PR doesn’t treat without Internet. These can be personal pages in social networks, personal blogs or personal web-sites. So, an information model contains the plan of content of these grounds. In the same way we cannot imagine personality promotion without video – themes of the video scenes (it can be videos-appeals, comments, recommendations, master classes, and so on) are also highlighted in the information model", - Ruslana Plis said.

Depending on the aim, promotion program can include different instruments and can be different on intensity and subjects. For example, press-lunch or cocktail will be more effective format appeal to mass-media near official press-conference during the process of creating an image of "fashionable designer".

Activity in the region needs much attention during the process of promoting regional leader. Also at the national level image is supported in the Internet and through connections with actual mass-media in Ukraine.

There is nothing special in case of formation the fame of doctor of narrow specialization quite through to activity in social networks and the Internet. While PR of the first face of large company will not do without such stage as "expert of industry".

Again, depending on customer’s specific and aims trainings can provided (for example, on intermingling with mass-media, video-interview, public performance, debates and discussions), specialists can be attracted on producing a personal image (styling, visage), making photo- and videos-sessions.