The financial crisis affected all sectors of the Ukrainian economy. For example, the PR market (by estimations of UPRA) decreased by 35%. This affected the supply of products and services, as well as client services -agency relationship. About existence of PR-agency under new circumstances in the new conditions says Valeriy Kureiko - the CEO of Publicity Creating Company (Kiev, since 1998, 20 employees).
The CEO of Publicity Creating Company - Valeriy Kureiko, talked about changes that have occurred during the financial crisis in the agency; new demands of clients for PR-specialists.