37 representatives of the media took part in the event.

A press-lunch dedicated to launching the OptimaHouse project in Ukraine was organized by Publicity Creating on September 3, 2014 in Kyiv. A main architect and the representatives of the project’s partners - Saint-Gobain (ISOVER, Rigips, Weber), VEKA, Schneider Electric, Metrotile, Affordable Housing, and others – participated in the event, which was help in the smart-café Bibliotech. Moreover, the Ministry of Regional Development, Construction and Housing and Communal Services of Ukraine as well as the Association of Enterprises, Construction and Housing and Communal Services of Ukraine took part in the event as well.

Optima House is the first mass-produced project of sustainable buildings in our country created on the basis of the European concepts “Multi-Comfortable House” and “Active House”, and adapted specifically to Ukrainian market. OptimaHouse is a unique project for Ukrainian consumers since due to a high level of energy efficiency, short terms of construction, absolute independence from the gas supply, and an affordable price.

The main ideas behind the project are the optimal level of the energy-consumption, comfort, as well as the costs of construction and exploitation. A building company was able to lower the energy-consumption to 40 kW*h/m², it also was able to reduce the price of the building to $1000/m², including the interior décor owing to the usage of the modern technologies and materials. The project is aimed at consumers with average income, and is a perfect alternative for a city apartment regarding as the price as the parameters of the house itself and its level of comfort.

The construction has been launched: the earthworks have already been completed by now. On August 25, 2014 a time capsule was placed into the foundation. The container with a message for future generations is planned to take out in 50 years, in 2064. The time of construction is 120 days; an official opening was scheduled to take place on December, 2014.

The subject of an affordable sustainable housing for mass consumption sparked strong interest – 37 media representatives took part in the event (specialized and business publications, internet media as well as the radio and news agencies).