Publicity Creating, the Company of Strategic Communications, has signed a year-contract for PR-promotion of Ebm-papst in Ukraine.

Publicity Creating, the Company of Strategic Communications, has signed a year-contract for PR-promotion of Ebm-papst in Ukraine. The special PR-campaign was worked out for promotion of a high-tech EBM-papst equipment.

This campaign is based on branf positionig in elite segment of Ukrainian market of air-conditioners. The agreement includes working out of strategic documents, communication plans, consulting; while tactics icludes press release writing, articles, interviews, press-events, media and partnership relations. Publicity Creating has also worked out the anticrisis PR-campaign.

The General Director of the Publicity Creating Company marked that marketing tasks and objectives in B2B sector have special features, especially concerning a high-tech elite equipment.

“Only systematic work and targeted influence help to achieve success. In this way we deal with the German brand Ebm-papst,” marked Valeriy Kureiko, the General Director of Publicity Creating.