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19 / 02 / 2009

Publicity Creating Company signed an agreement about promotion of air-conditioners

Publicity Creating, the Company of Strategic Communications, has signed an agreement about promotion of Likond – the official dealer of Daikin’s (Japan) air-conditiners.

The PR-campaign “Anticrisis-2009” was worked out taking into account special features of promotion of the well-known company on the market of elite air conditioning.

This campaign covers two features: Brand PR and Reputation PR, and PR of the Head of the Company. The objective of this campaign is to gain the leading positions on the market of air-conditioning.

The tactics of this campaign includes: press release writing, articles, interviews, press-events, seminars, media relation and other corporate activities.

“The Likond Company and the Publicity Creating Company cooperate for eighr years. During this period it was realized the most effective campaign in our practice in B2B market. At the beginning of the year we proposed to our client the Anticrisis campaign, which is based on confident posotions on the market. This campaign makes obvious the post-crisis future,” marked the General Director of the Publicity Creating Company Valeriy Kureiko.

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