30 / 07 / 2010
Distance trading needs PR: an agreement between Publicity Creating and «Express-catalogue» Company
Category: contracts
In July Publicity Creating signed a contract on promotion of «Express-catalogue» company till the end of 2010. During the program a few activities are planned, in particular, preparation and sending of press-releases, working in the Internet, organization of press-events and final drawings of prizes among the clients of company. «Express-catalogue» is a dynamic company that works in a distance trading area of goods of wide consumption. This company covers 95% territories of Ukraine (coverage of Ukrposhta).
« Trading by the catalogue is the widespread and beneficial method of purchase various goods in the world. In Ukraine this variant of business is in the making, that’s why often consumers have skeptic attitude to this type of trading. On this reason there is a necessity to tell public about advantages of distance «shopping» by catalogues and about companies which accurately hold to all rules of the distance trading» - noticed general director of strategic communications company Publicity Creating Valeriy Kureiko.
