In early October, General Director of Publicity Creating Valeriy Kureiko attended the 3rd International Conference "Chemistry and technology of fats. Prospects for oil and fat industry”, which took place in Crimea (Alushta).

In early October, General Director of Publicity Creating Valeriy Kureiko attended the 3rd International Conference "Chemistry and technology of fats. Prospects for oil and fat industry”, which took place in Crimea (Alushta).

Head of Publicity Creating spoke on the first day of the conference with report "Issues of branding / retail of fat and oil products.”

Valeriy Kureiko accented that in conditions of market saturation is possible to creating and output new brand products at both regional and national levels with the help of PR-communications.

According to Valeriy Kureiko, the key factor in promotion of goods before the crisis was advertising and brand. During the crisis, one of the key factors on which consumers pay attention when choosing a product or service, was price. On persuasion of V. Kureiko, after the crisis key factors would be the quality, price and recommendations.

"Product quality and reputation of the producer will play a major role. So promote not only the products, but also a producer would be a double benefit. And these tasks are fully realized not by advertising, but by various PR-instruments, united strategic communications program, "- said during a speech Valeriy Kureiko.
Expert Report attracted considerable interest among the participants.

* 3 rd International Conference "Chemistry and technology of fats. Prospects for oil and fat industry” was held from 30 September - 1 October 2010 in Crimea, Alushta. The conference was attended by representatives of 92 companies from Ukraine, Belarus, Turkey, Germany, Holland, Belgium, Poland and other countries.