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30 / 08 / 2003
The Use and Effecience of PR-technologies in Commerce
Category: trends
During July / August 2003 the PR-consulting Center Publicity Creating held a study The Use and Effecience of PR-technologies in the Commerce.
This is the first study of this topic, which was held in Ukraine. In the form of personal interviews were interviewed 118 representatives of leading companies who work in 10 major markets: construction, IT, communications, medicine, insurance, food, vehicles, materials, etc..
Also, research has confirmed the qualitative dynamics of growth and market structuring PR. If, according to survey results in 1999, only 5% of the companies cooperated with PR-agencies, but today the figure is 24%. Most respondents - 72% - feel the need for PR-consulting. A willingness to cooperate with Ukrainian PR-agency expressed 87% of respondents.
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