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18 / 09 / 2008

The Unwillingness to Understand the part of PR in Achieving Marketings Results Brakes Its Development

Category: trends

2008 is the period of growth on the PR market Ukrainian. At the same time, qualitative development of the market should be provided by pr-companies and pr-agencies. Thus, the topic of the PR-forum on the REX 2008 exhibition was: PR is a part in marketing strategies or is separate from them? Experts are sure that at present there is no systematic understanding of PR as a structural element of a comprehensive marketing strategy.

“Research of PR-agencies, which was held earlier by an international research company, showed that PR is considered as "separate" marketing tool. It doesn’t interact, and even is opposed to other marketing tools, such as advertising,” marked Valeriy Kureiko – the CEO of Publicity Creating - one of the speakers on the forum.

"Together with the Organizing Committee, we invited well-known experts in marketing communications in order to share objective views about PR and PR-industry. During the 2002-2007 the PR-market vigorously tried to separate from advertising. Today PR is an important place in marketing communications, and it is time to cooperate in order to achieve best results fo clients, " said Mr. Kureiko.

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