On the 21st of June at the National palace Ukraine was held a conference ”Modern Standards of PR-service” where the problem of lack of clear standards of Ukrainian PR-activities have been discussed.

On the 21st of June at the National palace Ukraine was held a conference ”Modern Standards of PR-service” where the problem of lack of clear standards of Ukrainian PR-activities have been discussed.

The conference organizer  is the center of PR consulting Publicity Creating, supported by Ukrainian  Institute of Reforms. The conference was attended by over 70 representatives of large companies, enterprises, government and NGOs.

Availability of standards in PR, certain rules  coincides with interests of clients and professional PR-agencies. For example, the presence of a clear open list of services and products, and certain prices, or at least a range of prices, increase the level of responsibility of specialized agencies, and facilitate the choice for the customer.

Speakers concluded that certain spheres of PR-activities need standards. Interesting were the blitz answers of participants on exciting questions about the PR-market.