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22 / 09 / 2002
Efficiency of PR
Category: trends
Main results of the research of the Efficiency of PR, Treatment of PR-services.
On the 22nd of September 2002, during research for the exhibition REX-2002 were surveyed 506 respondents from 9 areas, including:
• 273 respondents (54%) is the Management of companies (managers in advertising, marketing, PR, to work with clients and designers, journalists, sociologists ...),
• 192 men (38%) - top-management companies (directors, heads of marketing / advertising / PR, economics, etc.)
• 11 (8%) are secretaries, assistants, referents.
PR efficience as compared with advertising:
• 48.3% of respondents believe that PR is more effective instrument for promotion than advertising,
• 20% - do not think so
• 26% - do not know, difficult to answer
• 5.7% - think that everything depends on marketing objectives and a product.
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