Latest News Publicity Creating
30 / 05 / 2003
Effective Participation in Trade Fairs
Category: trends
In May 2003 Publicity Creating summarized results of the survey about the Effective Participation in Trade Fairs among the participants of the 11 th International Motor Show SIA'2003 .
In the form of personal interviews were interviewed 120 exhibitors from different cities of Ukraine. 100% of respondents consider participation in exhibitions as a promotion element, while 41.8% of them participate in specialized exhibitions 1-2 times a year, and 38.5% - participated in exhibitions with up to 5 times a year.
The Publicity Creating CEO - Valeriy Kureiko marked that survey results indicate that the exhibition is an effective element in promotiong. But few companies are aware that the exhibition is a tool for PR, not advertising, because of what participation in the exhibition should be organized in advance, using the PR-instruments, including actions and shows on a stand for visitors; hosting events for PR professionals, dealers and foreign partners and media.
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