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30 / 07 / 2008
A PR-boutique or a PR-supermarket? The Golden Mean is a Specialized Salon
Category: trends
At the Nineth Kiev International Advertising Festival a master class was held out by the CEOs of the Publicity Creating Company: Valeriy Kureiko – the General Director of the company; and Rouslana Plis – Publciity Creating Managing Partner.
The subject of the event was Positioning of a PR-agencies is a Handicraft Shop, a Boutique, a Supermarket or an Industrial Production?
Experts of the Publicity Creating Company are sure that there is no clear specialization of pr-agencies yet. But it’s a fact that soon communication agencies would be more specialized.
“Agenicies, which are specialized in all spheres, would not be popular soon because this effects success of a PR-agency itself. In addition, clients are interested in specialization and efficiency of provided services from pr-agencies,” thinks Rouslana Plis.
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