Press tours for companies Lenovo and KNAUF

In October and November of 2013, Publicity Creating, Strategic Communications company, has actively participated in the organization of the offsite press tours for Lenovo and KNAUF representative offices in Ukraine. At the events, which programs were interesting and saturated, representatives of the leading media were present. As a result, the number of mentions of brands in the Ukrainian mass media has increased, and as a whole, it contributed to strengthening the positive reputation of these brands.

During the Press Launch, held in Milan (Italy) in October 2013, a new product of Lenovo - convertible tablet Yoga Tab - was introduced. Ashton Kutcher, a famous Hollywood actor who played Steve Jobs in the movie "Jobs: The Empire of temptation”, took part in the virtual event, held in the format of life style party. The event struck Ukrainian journalists with its scope, once again they were persuaded in the exceptional quality of the products and their perfect design.

As a PR partner, Publicity Creating was responsible for inviting key journalists and providing comprehensive information support of the launch. Understanding the specifics of the client, and having extensive experience in communications, Publicity Creating successfully coped with the tasks. Presence of the Ukrainian gloss representatives, the most popular printed media outlets in different categories: L'OFFICIEL HOMMES, Viva, Marie Claire, Pink and XXL serves as a proof.

In November Publicity Creating organized a press tour to Lviv for the company "KNAUF Ukraine", the largest manufacturer of construction and finishing materials. The event was attended by representatives of national and regional media, in particular, "Bud Expert", "Aspects of Building”, “Real Home”, “International Architectural Workshop", "House of ideas" and others. Guests have not only enjoyed the sights of ancient Lviv, but have also learned a lot about the company "KNAUF", its activities in Ukraine and, in particular, in western Ukraine. Thanks to the on-site visits of the objects, during the construction and decoration of which KNAUF materials and special solutions were used, journalists have once again were assured in the high quality of the products, acknowledged worldwide. As practice shows, the brand KNAUF enjoys trust among Ukrainians and in many cases its products are used in the construction of the large and important objects. In particular, materials were used in the construction of KNAUF football stadium for Euro 2012 and the international airport in Lviv. Currently, “KNAUF” production is used on all major facilities that are being built in the western regions of Ukraine. In the news and articles journalists then shared interesting information obtained during the course of the tour.

Offsite press events are an important part of the communication programs of many companies, and Publicity Creating has extensive experience in such projects. For 15 years now, major players of the Ukrainian and world business are cooperating with Publicity Creating, attracting the attention of the business world and the general public to their activities, key products and services. Press tours, conducted this fall, serve as another confirmation of the high qualification of the agency.