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News / cases / Here are the signs of a good video story
6 August 2015
 

How to create a video channel and attract attention of users?



One good video is  better than a hundred words. However, to create a good video story is harder than it seems.  Especially in the case of large objects - factory, storage - or large-scale events.

Here are the signs of a good video story:

- The duration of no more than 5 minutes (preferably 3)

  - Dynamic video

  - Lush, diverse frames

  - Intuitive accompanying text

  - The appropriate background music in correct  style and format

  - Correct titles of speakers, contacts of client.

Sometimes video is quite long (10-15 min), but this is justified by theme (video tour, fragments of the seminar, photo session  of any interesting continuous process, etc.)

This summer, we have created a video channel for two clients and made more than 30 movies, which allowed to expand the audience of several thousand potential and actual customers.

For apiary "Honey Beekeeper" series of videos was prepared with using power tools TM Bosch: «Reconstruction of the hive for 1 hour", "How to make hive for mobile apiary",  and others. We also filmed video for theme "Catching swarms – trap for bees" and many others.

For the garden center "Dallas" was also filmed a series of videos on various topical themes: "The compositions of annual plants", "Exotic plants", "Fruit trees - select the seedlings, planting, care", "Coniferous plants: choice and care".

Publicity Creating created hundreds of Movies for various clients during many years of our activity – there are experts’ comments, advice for consumers, video interviews with top-management, reports on events, sketches about objects, teaching or clarifying videos, video tours, and others. Numerous video examples of our work You can found on the channel Publicity Creating at  YouTube.

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