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News / cases / Ukrainian Cosmetics Plans to Expand Its Market Shares
9 January 2008

The Publicity Creating Company released PR-campaign to launch and promote Trading and Manufacturing Company Image (Image laboratory trade mark, Moskalenko’s Centre of Medical Technologies).



The Publicity Creating Company released PR-campaign to launch and promote Trading and Manufacturing Company Image (Image laboratory trade mark, Moskalenko’s Centre of Medical Technologies).


The PR-campaign consisted of: development of strategic documents, including information model, corporate identity; product testing; cross-promotion by regional radio channels; press releases writing and distribution in media; realization of press events; conducting independent consumer testing; consulting and promotion of the Head of the company.
 

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