Latest News Publicity Creating
10 / 01 / 2008
The Publicity Creating Company Released a PR-campaign for Ebm-papst (Germany) - the manufacturer of ventilation equipment
Category: cases
In 2006-2007 the Publicity Creating Company released PR-program for the launch of Ebmpapst (Germany) on the Ukrainian market of ventilation.
Main components of the program were: the development of strategic documents, a series of articles in specialized media, press releases writing and distribution, a corporate and press events. Consulting about marketing communications and PR-strategies was conctantly carried out too.
As a result of the campaign, the trade mark became well known and achieved loyalty from target audience (experts, partners). The General Director of the Publicity Creating Company - Valeriy Kureiko- marked that an experience of cooperation with Ebm-papst reiterated that PR-tools are particularly effective on markets of B2B for promotion of an expensive and high-tech equipments.
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