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15 / 05 / 2009

Publicity Creating has oprganized the consumer test of photographic paper

Category: cases

In March - April the Company of Strategic Communicatios Publicity Creating organized the consumer test of photographic paper under the trade mark ColorWay, which was attended by 23 professional photographers, among them - the media (DFOTO, MOLDPRES, "Status", "Business News", "profile", "Voice of Ukraine" "Expert Ukraine") and the Kiev photo studios.

During test, the photographers were asked to evaluate proto paper by the following key parameters: whiteness, surface texture, shine, speed of drying of ink, clarity, color, resistance to friction, convenience, design and informative packaging, price / quality. More than 550 prints of pictures were made during the test was done.

According to results of the test, photo paper under the trade mark Colorway achieved high scores from professional photographers.

The event was concluded by drawing of gifts from Colorway, which was conducted among all the participants in one of Rubin shops. As a prize winners received a set of photographic paper, USB drives and the main prize - the inkjet printer Epson.

"We propose to conduct consumer test of products to clients who are somehow targeted to the final consumer, and confident in own products. During this event, the dealer of ColorWay photo paper received an important information directly from consumers who have given their independent evaluation and expressed a wish to be considered in future improvement of product quality ", - said the General Director of Publicity Creating Company, Valeriy Kureiko.

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