The Publicity Creating Company Implemented a PR-campaign for ColorWay Trade Mark

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News / cases / The Publicity Creating Company Implemented a PR-campaign for ColorWay Trade Mark

26 January 2010

In 2009, the Publicity Creating Company implemented PR-campaign for Rubin Company - the exclusive provider of compatible consumables of ColorWay Trade Mark Ukraine.

The campaign was targeted aimed at both – the general public and the target audience of professionals: partners and journalists.

The Project contained article and press-release writing and distribution into specialized press, special events for media and partners.

In total were prepared 11 articles and 50 press releases about clients and their products. Over 1 100 posts were achieved for the year about the ColorWay Trade Mark. There have been two events held for mass media – the press conference and the round table.

The Rubin Company also conducted active informing partners about their products by organization of 15 technical seminars in all regions of Ukraine.

The CEO of the Publicity Creating Company - Valeriy Kureiko, “The PR-campaign, implemented for the Color Way Trade Mark, made this brand the information leader of Ukrainian supplies; created the image of quality and affordable products. This contributed to the strengthening of relations with partners and to double sales.

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