05 / 03 / 2010
Publicity Creating Implemented Promotion Campaign for Natural Cosmetics Iren Bukur
Category: cases
Publicity Creating implemented program to promote natural cosmetics of Iren Bukur.
Publicity Creating Company promoted medical cosmetics of TM Iren Bukur by the Internet and media.
Cosmetics of TM Iren Bukur developed by leading pharmacists of L.G. Moskalenko Center for Medical Technology on the basis of traditional beauty recipes with only natural components.
The objective of the campaign was to introduce cosmetics, to promote its benefits and application, as well as to describe most common problems that can be vanished by using products of this brand. Launching the campaign was conducted in parallel with the opening of branded retail outlets in Kiev and other cities of Ukraine.
The campaign resulted in a lot of Internet articles with information about new Ukrainian cosmetics. It should be noted that TM Iren Bukur positioned in the premium segment.
The CEO of Publicity Creating Company - Valeriy Kureiko marked, "Filling the Internet with information about new products is an important step for any company. This is because the Internet is actually the first media in which consumers seek answers to their questions.
