Publicity Creating  has once again confirmed the level of its professionalism and ability to work with companies that represent B2B sector.

Publicity Creating  has once again confirmed the level of its professionalism and ability to work with companies that represent B2B sector. The successful implementation of the long-term PR-project for the company "Ukrainian postal service" (UPS) included traditional and new forms of PR, as well strategic consulting.

            The cooperation between Publicity Creating and UPS began in 2011. "Ukrainian postal service" is a modern full-cycle postal service company, specializing in pre-and post-processing of the corporate post.

            During cooperation Publicity Creating managed to achieve high results and impressive indexes in all areas of PR-promotion. The list of activities that PR-partner took over included: saturation of the information space with the company data and its services, increase the awareness of the company, creating confidence to the company from the potential corporate clients, holding press events and trainings, as well as development of the pages in the social media and PR of the top managers of the company.

            In particular, in the framework of cooperation it was organized for UPS 3 successful press conferences in such media outlets as Interfax Ukraine and UNIAN, which was attended by the representatives of the leading Ukrainian media.

            In November 2012 Publicity Creating  team organized a press tour to the UPS factory. The mass media representatives acquainted with the processes of packaging of letters and parcels, quality control and safety systems, was new equipment for the automation of manual labor in action etc. The factory was visited by more than 30 representatives of print and digital publications, including 7 television channels.

            Another direction of Publicity Creating is the development of digital PR - namely, the positioning of the UPS company in the social networks, development of corporate pages in Facebook and Twitter. At this stage, the above mentioned pages are popular among users and are an additional resource for communication and information exchange with representatives of UPS.

            In addition, the experts of Publicity Creating held a number of exclusive training sessions for the top management, including sales and marketing departments of UPS, such as "PR and digital PR usage in the sales’ chain”.