On April 17, 2013 in Kyiv, “UNIAN” Information Agency, Publicity Creating organized the press-conference for LEACOND Company, distributor of Daikin corporation (Japan) and HOVAL company (Liechtenstein) in Ukraine on  “Ukrainian air-conditioning market: forecasts and prospects of the development in 2013. Consumer trends: what will be the response of producers and suppliers?”

The Ukrainian air-conditioning market is overcoming hard times in accordance with the data, provided by the experts. Year 2012 was rather difficult for the Ukrainian air-conditioning market – the sales volume dropped by more than 20%.  According to the expert forecasts, in 2013 the market will face the further decrease in the sales volume. The core reason for such a drop is the economic crisis in Europe and in the rest of the world. Consequently, the competition among the mass consuming models grew by the means of the reduction of the prime cost for the produced goods:

·        production transferred closer to the markets

·        production transferred to the countries with the cheaper labor force

·        creation of the more price available models

·        alliances, merges and acquisitions among the producers. 

Vladimir Stepura, Managing director at LEACOND, emphasized that in 2013 the market volume in money terms could drop by 5-10 % depending on the trade mark and the equipment group.

The key consumer trends of 2013 are the energy efficiency and reliability. In general, the Ukrainian air-conditioning market is characterized by the following:

·         The amount of the air-conditioning TM - 60

·         The leading distributing companies –10 -15

·         The amount of the dealers – more than 1500

Oleg Kornienko, Head of industrial ventilation department at LEACOND, presented the first equipment project for the industrial companies by HOVAL. Thus, on December 2012 the up-to-date decentralized plant TopVent by HOVAL production for the heating of the high ceiling buildings was set in operation. The equipment was set in the industrial complexes and warehouses of the new construction fittings factory «AXOR Industry» (Dnipropetrovsk). At this industrial object 10 heating units of the TopVent system for the heating of the buildings with the height more than 8 meters were set in operation. The overall output of the equipment amounted 480 kilowatt of the heat. 

Alexey Novozhylov, Head of marketing department at LEACOND, noted that the demand at the global air-conditioning market, currently close to 100 million, would possibly double in the nearest 10 years.

The representatives of LEACOND Company forecast that the sustainable growth in the demand for the highly remunerative systems and complex decisions for the large-scale industry as well as the growth in the demand for the energy efficient and reliable equipment in the small construction and private houses will become the most significant trends of the year 2013.  

More than 30 editors and journalists of the business and specialized media, TV, radio channels and Ukrainian information agencies visited the press-conference. The Publicity Creating agency accomplished the direct broadcast on the event to the LEACOND social media platform.