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News / cases / Publicity Creating implemented a complex project for the “Festo” Сompany (Germany).
19 September 2013
 

Publicity Creating  organized  an all-inclusive project for the “Festo” Сompany (Germany)



Publicity Creating  organized  an all-inclusive project for the “Festo” Сompany (Germany), a leader in the field of industrial automation. Within six months  the complex of PR activities was performed with a view to inform target audiences about the achievements and developments of the company, to increase brand presence in print and Internet media.

During a few months Publicity Creating  Group  had been conducting  thorough preparation for two large-scale events, dedicated to the 25-years celebrating  “Festo” Company  working on the Ukrainian market. The service list included not only the preparation, organization and implementation of activities from “A to Z”, but also planning, budgeting and consulting.

On the 12th of September great event for “Festo” Company was held. The event was attended by senior management from Austria, Germany and Ukraine, partners, customers and employees of “Festo” in Ukraine.

One of the priorities of the Company is  bionics. And the opening part of celebration, which took place in Kiev Golf Center, was an impressive bionics show, during which quests could witness the known all over the world legendary bionic robots “Festo”. Among the samples were  Airics arm (robotic arm and the adjacent part of a back), AirJelly (floating robot that simulates the movement of a jellyfish), Bionic Handling Assistant (robot that simulates the movement of an elephant trunk).

Within the framework of official part the reputable speakers of “Festo” delivered a speech to the audience: Officer and Head of the Company's worldwide sales Ansgar Krivet, the General Manager of the Holding “Festo” Wilfried Stoll and head of business Unit “ Festo” in Ukraine Artem Kharchenko.

The quests were entertained by famous and talented artists: string-instrumental quartet "Asturia", rubber-girl Tatiana Balakhnina, finalist of "Ukraine Got Talent 2012", as well as another finalist of the said contest – the master of speedpainting  Denis Ditinyuk. Guests anxiously looked after the creation of the picture based on the ideal man of Leonardo da Vinci. The event was held a lottery with gifts: brand watches, gift Certificate for an energy audit or upgrading equipment, and gift Certificate for training. The final point of the holiday was a big birthday cake “Festo”.

To celebrate the Anniversary, Publicity Creating also organized a press conference for journalists "High Technologies in Ukraine: realities and prospects of implementation", which took place on September , 13,  in "UNIAN" Agency and was attended by over 25 representatives of Ukrainian mass media.

Presentations by experts of the automation market on a level of automation in production in Ukraine and trends in this area have generated considerable interest in the event by the media – among them business, specialized and glossy magazines, TV channels and news agencies.

Speakers also talked about the most unique and impressive technical developments of “Festo” – bionic robots, which have become a revolution in the history of robotics. The most striking examples, famous all over the world are: Aqua Jelly (floating robot that simulates the movement of a jellyfish), AquaPenguin (Robot Akvapingvin), Aqua Ray (floating robot that simulates the movement of the ramp), Airic's arm (robotic arm and the adjacent part of the back), Airacuda (floating robot shark) and SmartBird (flying robotic seagull).

"Bionics for us is a technology platform. By analogy with the automotive industry, where they create concept cars to determine the trends of the future, our development in the field of bionic robots - is investing in new opportunities that will arise in the future, "- said Ansgar Krivet,  Board Member and Head of the Company's worldwide  sales .

During the press conference, the experts noted that the level of automation of Ukrainian enterprises increased substantially. "Of course, the level of automation in Ukraine still can not compare with the European countries, but pace of development are very high," - stated Ansgar Krivet. This means that the time of high technologies in Ukraine is just beginning.

Both events dedicated to the anniversary of the “Festo” Company were successful. “Festo” has confirmed to its clients, that it is a reliable partner that is constantly evolving and moving forward. And a  Publicity Creating Company has demonstrated  once again her the strength to organize any event of any level and complexity - as the press event, the same  the large-scale celebrations and anniversaries of large companies from around the world.

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