One of the trends in 2013 was the client’s interest to the video

2013 year was very productive for the Publicity Creating Company - a lot of new customers, large-scale activities and events.One of the trends in 2013 was the client’s interest to the video, because after placing stories in the Internet video makes possible to convey information to a large audience.

A perfect example is a video project for the Alba Ukraine Company, one of the largest Ukrainian pharmaceutical distributor.Publicity Creating Company prepared video tour to storage complex in Boryspil.This format most fully demonstrates the high level of automation processes, the extent of the storage and modern logistics infrastructure of the company, as a whole. During the first two months after the video was posted into the Internet it was watched by more than 14 thousand users.Sales representatives of Alba Ukraine Company actively use the video-tour to work with partners across Ukraine.

One more example of useful video is video-tour to the Axor Industry Companies' furniture plant (Dnepropetrovsk), which was filmed for the HOVAL Company (Liechtenstein) -a leading European manufacturer of industrial ventilation systems. The plot of this video demonstrates the TopVent equipment produced by HOVAL Company for heating space with high ceilings,and also includes client’s reviews and expert’s comments.

This video is unique, because it is the first industrial facilityin Ukraine, which equipped with HOVAL system.It is widely used in technical and partnerships workshops.

Participants of incentive tour organized for Leacond Company was accompanied by cameraman and journalist during the whole tour. Upon returning a fascinating, fun and dynamic corporate film was addicted, that will keep the impressions of the tour for a long time.

It should be noted that in 2013 the videos of different formats accompanied almost all activities undertaken Publicity Creating Company for their clients.These were reportings from press conferences and online conferences, presentations and networking events, professional commentaries, client and consumers’ reviews, etc.Video is widely used in social networks not only for posting, but also in the contests.

"We see tremendous opportunities of video content to inform consumers, enhancing confidence to companies and brands.In 2013, we have actively used this tool in practice, achieving good results for our clients. This year we will follow the latest trends in online video and develop those skills that we already possess", General Director of Publicity Creating Company Valeriy Kureyko said.