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News / cases / Results of the Year: Digital PR
14 January 2014
 

The whole 2013 Publicity Creating Company has been actively working in digital PR sphere



The whole 2013 Publicity Creating Company has been actively working in digital PR sphere - one of the most important areas of modern communications. In particular, we developed strategies as well as prepared content plans for clients, we constantly carried out activities to increase and involve the audience in dozens of sites simultaneously. Publicity Creating Company helped international as well as Ukrainian companies to determine the priority of Internet sites, to develop strategies of promoting in social media.

Collaboration with a network of "Velyka Kyshenya" was one of the significant projects in this year. Having significant experience in the creation and development of pages in social media experts of Publicity Creating Company developed a promotion strategy and thematic directions of content. As a result, the content has reached a new level of quality, audience was constantly growing, and indicators of involvement were increased. Support of sites was carried out in 24/7 mode, including moderation and responding to users' questions.

The platform of TM WDS (windows of PVC profile production of "MIROPLAST", that is one of the largest manufacturers of profile systems in Ukraine), the platform of Leacond Company – an official distributor of DAIKIN Corporation (Japan) in Ukraine, the platform of KNAUF Company in Ukraine - one of the largest manufacturers of building materials, and other companies was increasing not less dynamically. Quality content and regular activation for fans helped inform the audience about the benefits of the product, and build consumers' loyalty to the brand.

Publicity Creating Company, being an active supporter of the integration of off-line and online, regularly conducted online conferences for their clients on such popular sites as Segodnya.UA, kp.ua, liga.net, etc. And the most significant events were such as: important press conferences, raffles within loyalty programs, large-scale seminars, that were broadcasting online, and thus, thousands of interested users could watch them.

“In 2013, we actively continued do develop new areas of PR – primary, digital and integration of online and off-line. Also we carried out professional consulting and strategy development. In the new year, we are planning to keep up the pace and move such dynamically”, general director of Publicity Creating Valeriy Kureiko said.

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