During the project (2004-2013) more than 500 works were submitted

This year the competition “Fresh Thought” on the best article on the topic “Air conditioning, climate creation” has turned 10 years old. This long-term project for the media is unique in the Ukrainian market. Leacond Company is the organizer of the competition, while DAIKIN Europe N.V. is its supporter. Publicity Creating has been acting as a developer of the contest and PR partner for 10 years now.

During the project (2004-2013) the above mentioned competition featured more than 500 works, more than 250 journalists participated in it, out of which 30 were declared winners and received prizes from the organizers.

On February 7, 2014, winners of the competition "Fresh Thought - 2013" for the best video, press and online materials on the subject were announced.

At this time, 41 works from 22 authors were reviewed. There were three nominations: the best article in the print media, the best online publication and the best video story.

In the nomination "The best article in the print media" Dmitry Garnik with his article "Heating systems Chiller Fan Coil" (published in "Aqua-Therm" magazine) has won. As a prize, the author received photocatalytic air purifier DAIKIN “2in1", with humidifying function.

In the category "Best Online Publication" Anatoly Buravin with a series of articles "Household Daikin air conditioning - what is the benefit?” published on the website www.domstoy.ru has become the winner. The prize in this category was Apple tablet.

Valery Backus has created the best video story about choosing an air conditioner. It was shown in the rubric “Comfortable home” on TV channel “Tonis”.  As a prize, he received the photocatalytic air purifier DAIKIN.

"Journalists are quite aware of all the latest tendencies in air conditioning, we see it in their samples of work and we are really happy about it." – Vladimir Stepura, CEO of Leacond, DAIKIN official distributor in Ukraine, has stated.

"The uniqueness of the competition is in its duration, and in its transformation that corresponds with the changes in the media market", - says Rouslana Plis,  Publicity Creating Account Director.  "During the last few years online journalism, video content, bloggers, and segment experts have appeared, and we paid our attention to it, slightly changing the conditions of the competition. Monitoring of materials, to date, includes: press, television and radio programs, the Internet media, blogs, sites and video services in social networks. We are responsible for organizing and maintaining comprehensive communication with journalists and other authors, as well as provide advice and recommendations to the client. We have received high praise from journalists and the client and are really proud of the competition "Fresh Thought" as a unique PR project in Ukraine", -  Rouslana Plis notes.