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11 / 01 / 2008

How to Become a Leader in the Premium Segment? The Publicity Creating Company Released PR-campaign for the Leacond Company

Category: cases

Publicity Creating implemented a communication program for PR-promotion on the Ukrainian market of air-conditioning company Leacond (official trading partner Daikin Japanese corporations in Ukraine).

The program is drawn up for 3 years, and included development of strategy and information model, which were updated annually (on the basis of market research and study of views of an audiences).

In general, the Publicity Creating Company cooperates with the Leacond Company over 7 years. During this time Likond became not only the largest distributor of Daikin’s products in Ukraine, but also recognized as the expert of the market, and leader of opinions.

Cooperation with the Publicity Creating Company helps in achieving business objectives the Leacond Company, which operates in the premium segment of air-conditioning market. Particularly, this cooperation helped to increase the dealer network, to form loyalty of dealer and partners.

While cooperation with the Leacond Company was applied the method, called the Spiral of PR-activity by Kureiko, drawn up by the CEO of the Publicity Creating Company; and the technology called the Leader of Opinions; and others.

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