11 July 2018
Publicity Creating analytics and monitoring department is involved into customer service
Publicity Creating conducts the following types of researches:
• monitoring of the information space
• content-analysis of the publications
• analytics
• surveys/polls
• PR audit (audit of the PR activities)
• some forms of “mystery shopping” and guerilla marketing.
The results of the researches allow to:
- study the situation (all types of the mentioned researches are appropriate before the strategy and communication program development)
- evaluate the results of the PR campaign (it’s appropriate at end of the PR campaign (or its stages) in order to estimate the effectiveness of the work)
- track the current situation (monitor negative information in the Internet, monitor competitors and determine the dynamics of publications with references to a brand)
- introduce necessary adjustments to the communication program, information activity (analytics, content analysis)
- better understand your target audience, their attitudes to your company, brand, their level of brand awareness compared to your competitors (surveys, media ratings)
- reveal strong and weak sides of a company’s PR-activity in order to brisk up the work, improve methods and enhance effectiveness (PR-audit)