The development of a PR promotion strategy for the company "Leacond" has begun

n February 2022, Publicity Creating specialists began developing a PR promotion strategy for Leacond, the official distributor of DAIKIN (Japan) in Ukraine. Traditionally, the strategy includes a set of strategic documents, including the Information Model and the Comprehensive Communication Plan. The purpose of the promotion is to achieve further success in building a reputation as an expert in the climate market and a leading provider of complex climate solutions, primarily in the commercial and industrial real estate segment. To develop the program, an internal survey of the company's key personnel has already been conducted, and the study and analysis of the competitive and informational environment of the market segment has begun.

It is worth noting that the agency has been cooperating with the Leacond company for more than 20 years, during which a number of complex communication promotion programs were implemented, which contributed to the formation and constant strengthening of the company's positive reputation and the strengthening of its marketing position in the market of air-conditioning equipment of Ukraine.