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News / cases / Publicity Creating Сompany implemented a unique project for TM BOSCH
13 January 2016
 

In 2015 Publicity Creating Сompany implemented a unique project for TM BOSCH, focused on the target audience -  beekeepers.



Currently in Ukraine, which is the largest producer of honey in Europe and third in the world, there are about 300,000 beekeepers. In the process of working with bees, they are  using a variety of tools and equipment. Within the project on one of the leading apiaries modern power tools BOSCH were involved.

In particular, the video was filmed about reconstruction of the hive, which can be done quickly and easily by using appropriate tools produced by BOSCH - cordless screwdriver, the roller grinder, airbrush, etc. Also prepared the video about using an instrument, order to make a hive for mobile apiaries (using drills), stir the sugar syrup (using a screwdriver) to release honeycomb from bees during transplantation into another hive (using air blower), etc.

Video caused a great interest of the target audience - only during the first month, more than 500 views on YouTube and Fasebook were recieved. Posts with video have caused discussion in the social networks. The information was spread through repost by users with thousands of followers, and was published in the popular thematic groups. This led to audience coverage of posts with information on the project more than 12,000 users.

"Niche" PR-projects are relevant in many industries. Their main advantage - access to specific target audiences with specific needs. «Such projects require a non-standard methods and creative approach, so working with TM BOSCH in this direction was interesting for our Company, and effective for the customer,» - said Ruslana Plis, Publicity Creating Account Director.

 

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