Media tour to the regions
Project: Media tour to the regions of Ukraine.
Client: INGO Ukraine, 2007
Goals and objectives:
• To increase the level of services awareness among the consumers of insurance company
• To develop a regional media loyalty to the insurance company
• To make informational support of the local branches activities
Solution:
• Organization of events for the regional media in 7 key regions of Ukraine: Kharkiv, Donetsk, Dnipropetrovsk, Zaporozhye, Odessa, Nikolaev, Lviv.
• Media support in regional press
Results:
• More than 90 editorial posts in the regional media (press, radio, Internet, TV) were published as a result of events happened
• The event was attended by over 100 representatives of regional media (local, business and popular press, TV, informational agencies).
