Today Social Networks and blogs are effectively and demanded communication channels between commercial companies and their target audience. The feature of this communication channel is his double-sided unlike another offline channels and many other traditional Internet Instruments (online translation, corporate site etc.).

The experts emphasized a new PR branch – digital PR, which from the one hand closely related to traditional PR, but from the another hand related to SMM, SEO and digital marketing.

Digital PR is adapting PR strategy to the Social networks and blogs format. The quality content is one of the most things in Digital PR – there are main massages about company are translating, which could to create her position in the target audience`s eyes. But this is another format than press releases, conferences and other traditional PR Instruments. There are posts, video, photo and their resumes, interviews, contests etc.

And in the same time Digital PR – is not cat pictures posting, empty interviews and Bots contests, which are typical SMM problems. It mean that posts like “Hello, world!” or «This is Friday today” are very far from target PR communication in new media.

Digital PR – this is a Strategy realization of Social Networks and blogs Company promotion, that effectively by the report of necessary meaning to the target audience, not random information for random users. 

The good example of Company, which promoted her clients in blogs and Social Networks in a Digital PR format is Publicity Creating Company. Today Company leads more than 50 accounts in Social Networks and blogs, and their audience is thousands of Internet users. Among them very “young” pages, groups and corporate blogs which began to lead only few months ago and old blogs and Social Network pages, that leading more than 2 years.

Digital PR areas for Publicity Creating client`s promotion chooses by the Target audience allocation and Company specifies (B2B or B2C). For example, pages about WDS windows and DAIKIN climate solutions (LEACOND Company) are situated only in Facebook, and, in the same time, other areas, which could be interesting for more wide audience – TM Iren Bukur and EKO-market are situated in Vkontakte too.  The difference between areas also in content – for B2C its more popular thematic, and for B2B - specialized or business. The agency has an experience in manufactures, trademarks, contests and actions, and also specialists creating and leading Social Network Pages and blogs accounts.

Today Publicity Creating for clients promotion using different areas – Social Networks (Facebook, Vkontakte, LinkedIn), Twitter, Livejournal, i.ua  and blogpost blog areas, and also video recourses (YouTube, RuTube), photo resources (Flickr) and so on. Every area has own PR promotion unique function. The content of every corporate areas is creating according to a PR promotion Company Strategy and every area instrument and functional opportunities.  

“The Digital PR Effectively could see everyone, who can learn more about content and every area audience features, in compare in SMM. It is not a problem to lead sharing pictures contest and to gather a few thousands new fans in Facebook, but it must not to be a main aim, how means SMM specialist. Content in Digital PR is the logic continue of Clients PR programs. And this method not only one time seems us and our clients effectively on a practice”, - says Publicity Creating general director Valeriy Kureiko. 

Publicity Creating second year become a leader of Ukrainian Company’s Internet activities rating.  Social Media Activity Index rating is leading by Ukrainian International Marketing Group and research Company`s activities in the 3 branches – Banks, FMCG and PR – in Internet (especially in blogs and Social Networks). To be a leader in this rating is the best confirming of choosing Digital PR promotion strategy for clients.