It's not a secret that major changes have occurred at the Ukrainian PR market over the last 2-3 years. Those changes are caused by two factors that have equally affected the situation - the economic crisis and changes at the market of media.

According to statistics, the U.S. market of Publiс Relations (PR) employs more than 200 000 professional workers. Moreover - even though the global financial crisis, the industry is considered one of the most dynamic. In all countries, as well as in Ukraine, PR-specialists are in demand both in policy or public interest, and in business.
 

Due to experts of the Ukrainian market of PR, outsourced PR-services in our country are gradually returning to the mark of 2006-2007, and by the end of 2010 they are going to be amounted to an average of 35% with a tendency to increase.