Most common are stereotypes about impalpability of PR, because not all agencies can prove to their customers that PR-activity leads to the marketing result.

Corporate event is a popular tool for establishing and developing contacts with partners. In case when an event is managed and carried out correctly, the results will be not long in coming - these are new contracts, purchase orders, sales growth, loyalty promotion, expansion of cooperation sphere.

When choosing PR-partner, adoption of promotion program, approval of the first releases and running initial activities, both an agency and its client neutralize the impact of such stereotypes and build new beliefs jointly.