E-mail:
777publicity@gmail.com
/ pr-technologies / Personal PR: let your best features come to light
29 March 2013
Personal PR: let your best features come to light

For solving such problems there exists the entire PR aria, so called «personal PR», which is widespread in the developed countries.

The popular believe that only politicians or people of the creative professions (architects, designers, stylists, artists and photographers etc.)  need  the personal PR is false. Each one, who works in the service sector, needs it badly. After all, for consumers the supplied services are strongly associated with the one to deliver them.  It refers to but is not limited by such professions as doctors, lawyers, business couches, psychologists, advisers etc.

Currently personal PR is a subject of an intense interest to the higher management, top managers and business owners of different commercial companies in Ukraine. In addition to the image building of the mentioned pros, a personal PR campaign also influences positively their company’s reputation. Despite the comprehensible need in the personal PR, it is a new service for the Ukrainian market and it is not an easy task to find a professional partner for solving such issues. In 2012 Publicity Creating Agency, the leading player on the Ukrainian PR market, opened «Personal PR Studio», which supplies the wide variety of services in this area.

The Studio provides its clients with all-inclusive services such as building the image of a leader, successful businessman, patron, promoting regional leaders as well as delivers one-time services, i.e. speeches preparations, arrangement of photo and video session shootings, increasing the citation index in mass media, keeping a personal page in social medias or a personal blog, execution of trainings on effective communications with mass media etc. 

«Depending on the goals the promoting program can conclude various instruments and differs in intensity and content. In case of building the image of a «fashionable designer» press lunches and cocktail parties would be more preferable than official press-conferences. While promoting a regional leader a strong emphasis is to be made at the regional activities. At the national level the sustaining a positive image will be developed via Internet and relations with the national media. Today even raising the awareness of a narrow specialized doctor is easy with the help of social media and Internet. The PR of a big company’s first person is impossible without «expert view» stage», says Publicity Creating Managing partner Ruslana Plis.  

Usually trainings on the efficient communications with mass media, arrangements of video interviews, public speeches, debates, discussions and so on are the necessity in the process of the image building. If necessary, stylist, visagiste and other specialists are enlisted, and photo and video sessions are arranged.     

Even so the personal PR is rather soft than aggressive, but a very effective promotion method at the same time. 

The value of the personal PR has been realized in Ukraine so far. Many Ukrainian top managers, representatives of free professions, specialists in different spheres, public officials and regional leaders have already taken Publicity Creating «Personal PR Studio» services.  

 

 
15.12.2022
In the center of attention is ethics
11.01.2023
Publicity Creating continues the development of strategic documents
6.10.2022
Developed a PR strategy for the "OpenInform" center
15.09.2022
A PR program has been developed for a creative digital design studio
4.08.2022
New PR program for Bee Estate for 3 years
15.12.2022
В центрі уваги — етика
5.04.2022
Чому одному бренду може бути вигідно просувати усю товарну категорію
15.02.2022
Successful start in public relations and business