Articles
Interactively about the prospects of Ukrainian PR-market
It's not a secret that major changes have occurred at the Ukrainian PR market over the last 2-3 years. Those changes are caused by two factors that have equally affected the situation - the economic crisis and changes at the market of media. Details...
From a successful PR to the positive publicity
According to statistics, the U.S. market of PubliŃ Relations (PR) employs more than 200 000 professional workers. Moreover - even though the global financial crisis, the industry is considered one of the most dynamic. In all countries, as well as in Ukraine, PR-specialists are in demand both in policy or public interest, and in business. Details...
PR-Outsourcing services: the view of the customer
Due to experts of the Ukrainian market of PR, outsourced PR-services in our country are gradually returning to the mark of 2006-2007, and by the end of 2010 they are going to be amounted to an average of 35% with a tendency to increase. Details...
A fair price for the PR-services - the basic need of clients and agencies
Despite PR- service market in Ukraine is relatively young, it has managed to go through its ups and downs. Details...
The Marketing Day will be Held at SIA'2010 Exhibition for the First Time
On 28th of May, 2010 during 18th Kiev International Motor Show SIA'2010 will be held the Marketing Day for the first time. Details...
After the crisis, Ukrainian PR will be more pragmatic
On the 15th of April in the press center "Ukrinform" was held a round table on the subject "The Future of Ukrainian Advertising: Trends are Forming Today." To participate in the discussion were invited well-known specialists of advertising and communications industry: advertisers, marketers, PR-specialists. Details...
| pr-market, interview, pr-technologies, practice |