Articles
PR-clients: "Corporate" and "retail" customers of PR-agencies: how to find an individual approach to everyone?
Individual approach to every client - one of the main question for the Publicity Creating Company. Following this concept, a team of Publicity Creating begins to work on a project examining all the client's needs. Details...
PR-outsourcing: appeal to customers is growing steadily
Many Ukrainian B2B companies that provide services under outsourcing has repeatedly had to deal with the stereotype attitude leads to outsourcing in general and for the PR-outsourcing in particular. But are there really so many cases when will be appropriate "do it yourself?" Details...
Reengineering in PR: start with a clean sheet
The crisis touched Ukrainian PR-market same as many other industries and businesses. Details...
Effective PR according to the laws of logistics: efficiency in achievement of marketing objectives
The question of optimizing costs and increasing efficiency of business processes is acute in PR-industry. Details...
To the new heights of quality, or how to make customer service of PR-agency even better?
High quality of customer service for companies operating in the service sector is one of the most important factors for success. Details...
New Forms of Media and Traditional PR. Are they Opponents or Allies?
On the 27th of May, 2010 during Kiev International Advertising Festival (KIAF)will be held a roundtable on subject New Media and Traditional PR: Opponents or Allies? Details...
| pr-market, interview, pr-technologies, practice |