Articles
A professional PR for corporations and holding companies
Business activity intensification in large Ukrainian companies in the autumn business season actualizes the question of features of holding companies and corporations PR-support and promotion. Details...
Separate not to combine. How to promote the corporation and its affiliated brands?
Why holdings and corporations need the permanent PR-support and promotion? Details...
Successful start in public relations and business
Surprisingly, but crisis and post-crisis period is a good time for business start and for business innovations prove. The weakening of competition, lower rental prices, labor reducing and compelled free time for professionals are motivating to start their business. Details...
Services in the field of PR: specificity and its required to the client
The first post-crisis trends on the Ukrainian market of PR-services have clearly demonstrated that customers’ opinion about PR was re-evaluated. Details...
Contrary to stereotypes: real PR is effective and affordable
Most common are stereotypes about impalpability of PR, because not all agencies can prove to their customers that PR-activity leads to the marketing result. Details...
Corporate events: how to enhance benefits and avoid common mistakes
Corporate event is a popular tool for establishing and developing contacts with partners. In case when an event is managed and carried out correctly, the results will be not long in coming - these are new contracts, purchase orders, sales growth, loyalty promotion, expansion of cooperation sphere. Details...
Stereotypes of clients - how to neutralize their influence
When choosing PR-partner, adoption of promotion program, approval of the first releases and running initial activities, both an agency and its client neutralize the impact of such stereotypes and build new beliefs jointly. Details...
Know necessities, anticipate expectations: how agencies work with their clients in new terms
Ukrainian PR-agencies need to go on the new quality level of assignment of services: every activity must exactly hit the aim, answer the concrete tasks of client. Details...
«3 in 1»: effective event for partners
At the B2B market different PR-events for partners have unchanging popularity. Details...
Image of a Region Among the Public: Reality and Prospects
Image formation is not an easy task. The term “image”includes many components. It's not a matter of one month and not even one year. Not surprisingly, image formation of celebrities involves hard work of highly professional specialists. The term “image”means an attractive image that contributes to the goals. It can be used not only for celebrities, products, companies but also, for example, for cities, regions and countries. Details...
Post-crisis PR-agency: confidence, trust, results
The CEO of Publicity Creating Company - Valeriy Kureiko, talked about changes that have occurred during the financial crisis in the agency; new demands of clients for PR-specialists. Details...
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