Articles
V. Kureiko: "Well done job in PR is the one about what knows only a satisfied customer"
In the first half of 2011 positive trends emerged in the Ukrainian market of commercial PR. The budgets allocated to PR are gradually rising in the Ukrainian business environment. PR is perceived more often as one of the most important tools of marketing communications. The situation in the PR-market could be further intensified in the fall business season, and in 2012. Details...
PR-agencies: factors of choice, customer service
According to a survey conducted during the rating Agency Image Survey, 2009, when choosing the agency customers first pay attention to the 5 main factors. Details...
New Standards of PR in Ukraine
Ukrainian PR-market enters the next level of development. How does this fact impact on client expectations? Details...
Publicity Creating Company Implements Partnership Program
Recently the Company of Strategy Communications- Publicity Creating announced handling of diplomas to number of its partners. Details...
The Interview of Valeriy Kureiko to the Institute of Advertising (Kiev)
Not so long time ago you attended the press conference devoted to results of the First Rating of Educational Institutions Details...
PR is moving into regions
The financial crisis affected all sectors of the Ukrainian economy. For example, the PR market (by estimations of UPRA) decreased by 35%. This affected the supply of products and services, as well as client services -agency relationship. About existence of PR-agency under new circumstances in the new conditions says Valeriy Kureiko - the CEO of Publicity Creating Company (Kiev, since 1998, 20 employees). Details...
The Crisis: May Be The Best Time For PR
The financial crisis on the Ukrainian PR-market has developed a contradictory situation. On the one hand, a lot of customers have cut budgets, while agencies reduced staff. On the other hand, others became interested in PR. Thus, they actively use different methods of public relations. Details...
PR-strategies in conditions of crisis
Main for each company in a crisis — not ”to hide a head in sand”, but correctly and confidently build communications with a clients. It is a condition of survival and success at the market. Valeriy Kureiko, founder and General Director of the Publicity Creating company, specialized on strategic communications and PR, tells about the secrets of PR-strategies in not simple terms. Details...
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