Articles
PR-clients: "Corporate" and "retail" customers of PR-agencies: how to find an individual approach to everyone?
Individual approach to every client - one of the main question for the Publicity Creating Company. Following this concept, a team of Publicity Creating begins to work on a project examining all the client's needs. Details...
A professional PR for corporations and holding companies
Business activity intensification in large Ukrainian companies in the autumn business season actualizes the question of features of holding companies and corporations PR-support and promotion. Details...
V. Kureiko: "Well done job in PR is the one about what knows only a satisfied customer"
In the first half of 2011 positive trends emerged in the Ukrainian market of commercial PR. The budgets allocated to PR are gradually rising in the Ukrainian business environment. PR is perceived more often as one of the most important tools of marketing communications. The situation in the PR-market could be further intensified in the fall business season, and in 2012. Details...
Interactively about the prospects of Ukrainian PR-market
It's not a secret that major changes have occurred at the Ukrainian PR market over the last 2-3 years. Those changes are caused by two factors that have equally affected the situation - the economic crisis and changes at the market of media. Details...
PR-outsourcing: appeal to customers is growing steadily
Many Ukrainian B2B companies that provide services under outsourcing has repeatedly had to deal with the stereotype attitude leads to outsourcing in general and for the PR-outsourcing in particular. But are there really so many cases when will be appropriate "do it yourself?" Details...
From a successful PR to the positive publicity
According to statistics, the U.S. market of Publiс Relations (PR) employs more than 200 000 professional workers. Moreover - even though the global financial crisis, the industry is considered one of the most dynamic. In all countries, as well as in Ukraine, PR-specialists are in demand both in policy or public interest, and in business. Details...
PR-Outsourcing services: the view of the customer
Due to experts of the Ukrainian market of PR, outsourced PR-services in our country are gradually returning to the mark of 2006-2007, and by the end of 2010 they are going to be amounted to an average of 35% with a tendency to increase. Details...
Separate not to combine. How to promote the corporation and its affiliated brands?
Why holdings and corporations need the permanent PR-support and promotion? Details...
Successful start in public relations and business
Surprisingly, but crisis and post-crisis period is a good time for business start and for business innovations prove. The weakening of competition, lower rental prices, labor reducing and compelled free time for professionals are motivating to start their business. Details...
Services in the field of PR: specificity and its required to the client
The first post-crisis trends on the Ukrainian market of PR-services have clearly demonstrated that customers’ opinion about PR was re-evaluated. Details...
A fair price for the PR-services - the basic need of clients and agencies
Despite PR- service market in Ukraine is relatively young, it has managed to go through its ups and downs. Details...
Reengineering in PR: start with a clean sheet
The crisis touched Ukrainian PR-market same as many other industries and businesses. Details...
Contrary to stereotypes: real PR is effective and affordable
Most common are stereotypes about impalpability of PR, because not all agencies can prove to their customers that PR-activity leads to the marketing result. Details...
Effective PR according to the laws of logistics: efficiency in achievement of marketing objectives
The question of optimizing costs and increasing efficiency of business processes is acute in PR-industry. Details...
Corporate events: how to enhance benefits and avoid common mistakes
Corporate event is a popular tool for establishing and developing contacts with partners. In case when an event is managed and carried out correctly, the results will be not long in coming - these are new contracts, purchase orders, sales growth, loyalty promotion, expansion of cooperation sphere. Details...
Stereotypes of clients - how to neutralize their influence
When choosing PR-partner, adoption of promotion program, approval of the first releases and running initial activities, both an agency and its client neutralize the impact of such stereotypes and build new beliefs jointly. Details...
To the new heights of quality, or how to make customer service of PR-agency even better?
High quality of customer service for companies operating in the service sector is one of the most important factors for success. Details...
PR-agencies: factors of choice, customer service
According to a survey conducted during the rating Agency Image Survey, 2009, when choosing the agency customers first pay attention to the 5 main factors. Details...
Know necessities, anticipate expectations: how agencies work with their clients in new terms
Ukrainian PR-agencies need to go on the new quality level of assignment of services: every activity must exactly hit the aim, answer the concrete tasks of client. Details...
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