Articles
Know necessities, anticipate expectations: how agencies work with their clients in new terms
Ukrainian PR-agencies need to go on the new quality level of assignment of services: every activity must exactly hit the aim, answer the concrete tasks of client. Details...
«3 in 1»: effective event for partners
At the B2B market different PR-events for partners have unchanging popularity. Details...
The Marketing Day will be Held at SIA'2010 Exhibition for the First Time
On 28th of May, 2010 during 18th Kiev International Motor Show SIA'2010 will be held the Marketing Day for the first time. Details...
New Forms of Media and Traditional PR. Are they Opponents or Allies?
On the 27th of May, 2010 during Kiev International Advertising Festival (KIAF)will be held a roundtable on subject New Media and Traditional PR: Opponents or Allies? Details...
After the crisis, Ukrainian PR will be more pragmatic
On the 15th of April in the press center "Ukrinform" was held a round table on the subject "The Future of Ukrainian Advertising: Trends are Forming Today." To participate in the discussion were invited well-known specialists of advertising and communications industry: advertisers, marketers, PR-specialists. Details...
New Standards of PR in Ukraine
Ukrainian PR-market enters the next level of development. How does this fact impact on client expectations? Details...
Image of a Region Among the Public: Reality and Prospects
Image formation is not an easy task. The term “image”includes many components. It's not a matter of one month and not even one year. Not surprisingly, image formation of celebrities involves hard work of highly professional specialists. The term “image”means an attractive image that contributes to the goals. It can be used not only for celebrities, products, companies but also, for example, for cities, regions and countries. Details...
Publicity Creating Company Implements Partnership Program
Recently the Company of Strategy Communications- Publicity Creating announced handling of diplomas to number of its partners. Details...
The Interview of Valeriy Kureiko to the Institute of Advertising (Kiev)
Not so long time ago you attended the press conference devoted to results of the First Rating of Educational Institutions Details...
PR is moving into regions
The financial crisis affected all sectors of the Ukrainian economy. For example, the PR market (by estimations of UPRA) decreased by 35%. This affected the supply of products and services, as well as client services -agency relationship. About existence of PR-agency under new circumstances in the new conditions says Valeriy Kureiko - the CEO of Publicity Creating Company (Kiev, since 1998, 20 employees). Details...
Post-crisis PR-agency: confidence, trust, results
The CEO of Publicity Creating Company - Valeriy Kureiko, talked about changes that have occurred during the financial crisis in the agency; new demands of clients for PR-specialists. Details...
The Crisis: May Be The Best Time For PR
The financial crisis on the Ukrainian PR-market has developed a contradictory situation. On the one hand, a lot of customers have cut budgets, while agencies reduced staff. On the other hand, others became interested in PR. Thus, they actively use different methods of public relations. Details...
PR-strategies in conditions of crisis
Main for each company in a crisis — not ”to hide a head in sand”, but correctly and confidently build communications with a clients. It is a condition of survival and success at the market. Valeriy Kureiko, founder and General Director of the Publicity Creating company, specialized on strategic communications and PR, tells about the secrets of PR-strategies in not simple terms. Details...
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